Our vision at WooCommerce is to democratize commerce. It’s why we’ve introduced WooCommerce Shipping, WooCommerce Tax, and most recently, WooCommerce Payments (Beta). These services — designed by WooCommerce, exclusively for WooCommerce stores — help thousands of merchants fulfil and transact more efficiently. In parallel, we’ve started work on a new experience that will help store owners accelerate their businesses growth: WooCommerce Marketing.
With increasing competitiveness in online business, we all know that “build it and they will come” just isn’t enough. Marketing needs to be strategic, proactive, impactful, and efficient to manage. The current marketing experience within WooCommerce has room to improve as merchants encounter all kinds of hurdles before they even get to try their first marketing activity.
As such, there’s a real and meaningful opportunity for WooCommerce and the WooCommerce developer community to elevate the way store owners engage with marketing tools. Creating smoother, richer marketing experiences will enable our merchants to drive more store growth faster, which benefits us all.
Simplification, Curation and Education
WooCommerce 4.1 adds a new Marketing tab to emphasize its importance in merchants’ growth. This is the foundation for the development of a robust marketing hub to enable central management, control, and guidance for effective marketing.
This dashboard focuses on:
- Simplifying management, installation, and set up of marketing extensions.
- Curating the right marketing extensions at the right time: Store owners will see a limited set of recommendations, taking the guesswork out of identifying extensions that help merchants market their stores.
- Educating merchants: Relevant articles and marketing guides right on the dashboard will help our merchants understand where to focus, and how to make impactful marketing decisions.
While our plans for WooCommerce Marketing are expansive, we plan on starting with a small selection and growing the number and scope of integrations based on merchant usage and feedback. Although we anticipate iteration to fulfil our long-term vision, we’ll maintain focus on simplification, curation, and education.
This work represents a small first step towards a more integrated, cohesive marketing experience in WooCommerce core.
We’ll be expanding on the work in this initial release to give ourselves, our partners, and extension developers a centralized hub from which merchants will be able to launch, manage, and measure their marketing activities. Think automations, campaigns, customer segmentation, coupon management, marketing focused analytics, and reporting…our roadmap is long and exciting, and we’re just getting started!
If you have ideas or suggestions feel free to leave them on the WooCommerce ideas board, or if you have general comments – let us know in the comments section below.